Growth marketing consulting
If you’re a consumer brand and you don’t have real visibility into what your paid media, your marketplace fees and your tracking are actually doing — we’ll work together to bring transparency to your marketing. Every channel read as one P&L, every finding with its evidence, and a clear next step you can act on.
If one of them does, the way we’d work together below was built around it.
Budget is spread across Google, Meta, Amazon and whatever got added last year. The blended ROAS looks fine and revenue is flat. You get every channel torn down to what each dollar actually does — velocity, defense, discovery or profit — and a reallocation tested against a control before it’s rolled out.
An agency on paid, a freelancer on Amazon, a dev shop on the site, somebody’s cousin on tracking. Each one reports a win every month and the business can’t feel any of them. You get one operator across all of it, one weekly number, and one person accountable for it.
The top line goes up, the fee stack is three reports deep, Amazon sends a bulk-buy number nobody checks, and the rank disappears when the ads stop. You get the channel read as a P&L, the buy audited against an independent forecast, and rank bought on purpose instead of rented.
Every channel claims the same sale, the consent banner quietly broke half the tracking, and nobody can say what was incremental. You get measurement built by the person running the media — baseline checked, control carried, caveat attached — so the number holds up whoever is asking.
The licenses got purchased, somebody built a dashboard, and the automation stalled at the first number that came back wrong. The report is still rebuilt by hand every Monday because nobody trusts the output. You get the work that should move to software mapped, built into your stack, gated so nothing unchecked reaches a person or a customer, and handed to your team running.
Three ways to work together. Take one, two or all three, in whatever order the business needs. This isn’t a vendor with a dashboard sitting outside your company — it’s a senior operator sitting inside your planning, accountable for the number, with every model and every document left with you whether or not we go to the next step. The audit is free. Everything after it is scoped and priced to the work, not to a rate card.
Every channel you spend in, read as one P&L from your own reports: what each paid dollar is actually doing, what Amazon keeps versus what you keep, what the site converts and where it leaks, and what your measurement can and cannot honestly say. Delivered in the version that holds up when somebody asks a hard question, at no charge, whether or not we go further.
The findings turned into a prioritized sequence across channels, with owners, dates and the expected effect of each move — including which of the work should move to software and which shouldn’t. Built with you, around the people you actually have, so it runs with me or without me.
We run it together. I work inside your team, not alongside it: the paid media, the marketplace, the measurement and the site changes the media depends on, with best practices built into how your people already work and one weekly number we can both interrogate. Every finding carries its baseline, its control and its caveat. The person on the call is the person doing the work.
Most brands buy these from four vendors who don’t talk to each other. Here they are run as one system, by one person, so the fix in one place doesn’t break the read in another.
Google, Meta, Pinterest, LinkedIn and programmatic run as one budget with a job assigned to every dollar. Brand and non-brand pulled apart so results are separable, then every change run as an experiment with a control and a read designed before launch.
Paid search & social 02Vendor Central and Seller Central run as one P&L. The fee stack torn down, the bulk buy audited against an independent forecast, and rank bought on purpose instead of rented.
Amazon & marketplaces 03A growing share of commercial queries never produce a click. Your site made crawlable and extractable, so the assistant names your brand instead of paraphrasing it away.
SEO & AI search 04The work that should move to software gets mapped, built into your stack with a gate on every output, and handed to your team running. Reporting, analysis, audits, first drafts — the mechanical half, done by machines that check their own work before a person sees it.
AI & marketing systems 05Server-side tagging, GA4, conversion APIs and consent built as one architecture, then attribution and incrementality tests designed to survive a hard question from whoever signs the checks.
Tracking & attribution 06The landing page, the integration or the migration blocking the growth work gets built, not ticketed. WordPress and Shopify in production, custom plugins, multi-domain moves, CRO after.
Web development 07Assets briefed from what the performance data says is missing, produced in enough variety to test, and read like any other experiment. Statics and video through A+ and print.
CreativeMost companies have purchased AI licenses by now. A few people use them for drafting reports, someone in the org built a dashboard or two, and the automation stalled at the first number that came back wrong. The tools were never the problem. Nobody mapped which work should move to software, nobody built it into the stack, and nothing was checking the output before a person read it. That’s the integration, and it’s the part we do together.
We go through what your team actually does in a week and sort it: the mechanical half that software should own — reporting, analysis, classification, first drafts, audits — and the judgment half that stays with people. The map is the plan. Most “AI strategies” skip it and buy a tool instead.
The pipelines get built where your data already lives: a warehouse, scheduled analysis, drafting and audit engines, each checked against the source before any output reaches a person, and a person before anything reaches a customer. AI drafts. People decide. Software enforces the line.
Your team is trained on it, the logic is written down, and it runs without me. Built this way before: an agency’s operating system with forty modules, an editorial platform with review gates, an agent fleet that produces the daily analysis and checks its own numbers, a crawler-management product. In your stack, left behind when the work ends.
A customer searches. Most brands are paying for that position every single day, and the moment the budget stops, so does the rank.
The play: buy velocity deliberately, convert it into organic position, and taper the spend while the position holds.
Illustrative products and numbers. The strategy is real; the specifics are the engagement. How Amazon gets run for your brand →
I’ve spent the past decade in growth marketing for consumer brands. I’ve been hands on in every channel: traditional paid media, Amazon, SEO, email, web development, web tracking & attribution, and app development.
For you, that means one person who can see the whole picture instead of four vendors each seeing a slice. The ad spend, the marketplace fees, the tracking and the site get read together, so when a number moves you get the real reason and the next step, not four reports that each claim the win. And because I’ve built every piece of it myself, the fix happens where the problem is, whether that’s a bid, a tag, a listing or a line of code. Everything I build stays with you when the work ends.
Categories this has been run in
Tell me where you’re stuck, from where you sit. I’ll listen, then lay out the exact next steps I’d take — in writing, whether or not we work together. If it makes sense, we get to work.
